There's a version of this story where I tell you I always knew I'd be an entrepreneur. That I had a vision board and a five-year plan and a color-coded spreadsheet.
That version is a lie.
The real version starts in a department store dressing room, age fifteen, holding a blouse my mother had selected and thinking: this is not it. Not even close. The colors were wrong. The cut was wrong. The whole vibe was wrong. But the price was right, and that was the only language we were shopping in.
So I learned to translate.
I learned that a blazer from the sale rack, worn open over a fitted dress, looks intentional. I learned that accessories are the punctuation of an outfit — get them right and the whole sentence lands. I learned that fashion isn't about what you spend. It's about what you see.
For years, I just shopped for myself. Built a wardrobe that made me feel like me — put-together, stylish, never boring. And somewhere along the way, people started asking. Where did you get that? Can you help me find something like that? How do you always look so good?
RightOn68 is my answer to all of those questions.
It's a store built on the belief that you shouldn't have to choose between looking amazing and paying your bills. Every piece I carry is something I'd actually wear — or something I wish I'd found sooner. Beauty, fashion, home, lifestyle — all of it curated with the same eye I've been developing since those department store days.
My mom taught me to shop. I taught myself to style.
Now I'm passing it on.
Welcome to RightOn68. I'm glad you found us. 🖤
— YaYa Brown, Founder | Philadelphia, PA